Explainer Videos on Websites – An Effective Tool to Convert Customers
Video can be very helpful if you want to make your business presence known online. Videos are shared commonly on social networking sites, are typically chosen over text, as well as often earn more significant returns on investment than some other marketing forms.
The entire aim of an advertising campaign, otherwise known as search engine optimization, is for customers to be brought to the site to avail of the products or else the services you have to offer. The page ranking and awesome campaigns of your site is not going to convert people into customers until such time they arrive at your page they recognize what they should do.
Making use of explainer videos provide a great way for converting casual viewers into buyers. The explainer is video that is animated, often with an empty, whiteboard background, lasting for a minute or a couple of minutes to describe what you have to offer and what makes your items or services special.
The following are three leading reasons as to how the explainer video can convert site visitors into buyers:
1. Brand Expert
Investing in a whiteboard explainer video will show that your company takes the experience of every client seriously. Your customer will see your sense of professionalism when you have a detailed animated video of your process. Making these types of videos and adding in some humor will help establish relatability towards your audience and a good way for you to expand your brand by making content that is easily shared across the internet again and again.
2. Different Learning Techniques
Explainer videos have the ability to tap into different senses. The animation will help provide your customer with a detailed visual representation of the product you are selling accompanied by a voice over that further helps with explaining your product. Text should also appear in the video although limited. Along with this kinds of videos, you are able to cater a variety of content that people consume online which is audio, video, and text. This is why explainer videos are very effective.
3. Response to Action
At the end of your video and after the viewer has thoroughly understood whatever it is you are selling or what you are doing, you can then tell them what to do next course of action. Do you have an emailing list that you want them to sign up to? Do like to have the audience fire up their carts and purchase something? Or you maybe just want to get in touch with your viewer. If your video peaked somebody’s interest and that they have sat through your video from start to end, you have a potential client in the works.